How Google AI Overviews Affect Organic Traffic: Risks, Data And Recovery Strategies
SEO has changed, and a lot, during the past two years. Google no longer just links you to answers – it writes them itself. AI Overviews sit at the top of the SERP, synthesise information from multiple sources, and serve a complete answer before the user reaches organic listings. For anyone who has built a business on organic clicks, this is a big deal because it could mean a lot of traffic and new potential clients could now be lost. This article looks at the data and what you can actually do to make AI Overviews work in your favour. KEY TAKEAWAYS: AI Overviews are changing search behaviour. Organic traffic is declining for informational content. Original, expert-driven content is becoming more valuable. Technical SEO is m […]